September 29th, 2004.

 

The International Association of Certified Home Inspectors (InterNACHI) has formed a new Marketing & Lead Generation Department to help increase business for InterNACHI members. 

 

The new Department will be headed up by full-time staff member Crystal Seelig who accepted the position of Lead Generation Director on Monday.  Crystal brings an aggressive "can-do" attitude to InterNACHI after a career in sales and marketing for the home warranty, real estate, and insurance industries.  She is internet savvy, types 75+ wpm and is an expert in Access, Outlook, Excel, PowerPoint, Legacy and SAP.  She is author of a home warranty training manual and a homeowner's manual.  Crystal holds an state insurance license and a degree in Business Management and Marketing.

 

Crystal will be devising and implementing strategies that market InterNACHI member's inspection services directly to the home buying community.  Although the internet will be a tool at her disposal, Crystal and her department will be primarily focusing on inspection-industry modified, but "tried and true" conventional marketing techniques which she brings with her from the home warranty, real estate, and insurance world.

 

This new Department will not be providing custom marketing services for individual members but rather is charged with strengthening the entire home buying community's awareness of the importance of hiring only InterNACHI certified inspectors in the U.S. and Canada.  She will also turn her talents toward promoting InterNACHI's Consumer Recovery Fund.

 

We welcome Crystal Seelig to her new position at the Marketing and Lead Generation Department of InterNACHI.

 

 

 

 

 

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